Be part of an Original Sing release.
Every Original Sing release gets an official music video. For a few projects each year, we make that video with a partner: an individual or family who wants to be in it, or a brand that wants to be part of it.
You, your family, or whoever the story needs, on screen in the official music video of an Original Sing release.
Partnerships begin at ₹6,00,000 or $12,000 plus production
Your brand present in the official music video of an Original Sing release, with the story kept whole. It stays a music video, not an advertisement, which is exactly why the association works.
Partnerships begin at ₹12,00,000 or $24,000 plus production
INR pricing applicable for India-based partners only. International partners billed in USD.
If this sounds like something you would want to be part of, we would like to hear from you.
Submit an Expression of InterestOriginal Sing retains the master, publishing and finished video rights. Individual and family partners receive full resolution files for their own use. Brands receive a usage licence for their channels for the agreed term.
A production house, chosen together with the partner.
Production is scoped and quoted by the production house we agree on together, and is paid separately from the partnership fee. Cost depends on cast, locations and scale.
No. Songs are written and released independently, before any partnership begins. Partnerships are for the official video only.
Yes. Travel and location costs are built into the production scope.
Only want to use a song in your own project? See Licensing.