Every Original Sing release gets an official music video. For a few projects each year, we make that video with a partner: an individual or family who wants to be in it, or a brand that wants to be part of it.

Individuals and Families

You, your family, or whoever the story needs, on screen in the official music video of an Original Sing release.

Partnerships begin at ₹6,00,000 or $12,000 plus production

Brands and Institutions

Your brand present in the official music video of an Original Sing release, with the story kept whole. It stays a music video, not an advertisement, which is exactly why the association works.

Partnerships begin at ₹12,00,000 or $24,000 plus production

INR pricing applicable for India-based partners only. International partners billed in USD.

What a partnership includes

For individuals and families

  • You or your family on screen in the official music video of an Original Sing release
  • A production partner chosen together
  • Published as the official video on the Original Sing channel
  • Credit in the video and description
  • Full resolution files for your own use
  • Behind the scenes stills and footage

For brands and institutions

  • Your brand present in the official music video of an Original Sing release
  • Presenting partner credit in the video, description and end card
  • A production partner chosen together
  • Published as the official video on the Original Sing channel
  • A usage licence for your own channels for the agreed term
  • Social cutdowns and behind the scenes content
  • Announcement across Original Sing channels

How it works

  1. Expression of interest. Tell us who you are, which release interests you and what you have in mind.
  2. Conversation. We talk through fit, scope and budget. Not every enquiry becomes a partnership.
  3. Production partner. We agree on a production house together, and they direct the film.
  4. Scope and agreement. Story and script are finalised together, and the production plan, costs and rights are confirmed in writing.
  5. Release. The video is published as the official video on the Original Sing channel, and is yours to use.

Our Latest Film

Aankhon Ki Shararat, produced with Cinemathics. A two part live action music video series, and the world's first built around an AI assisted song.

Winner - Best Music Video, Athens International Monthly Art Film Festival Silver Award - Music Video, Paris Film Awards Winner - Best Romance, Absurd Film Festival Official Selection - Catalina Film Festival Semi Finalist - Planet Cinema NYC Film Festival 2026 Honorable Mention - Reale Film Festival Semi Finalist, Yeti FilmFest Winner - Best Lyrics (Music Video), Best Script Award Award of Merit - Special Mention: Music Video, Best Shorts Finalist - Singapore Film and Script Festival

If this sounds like something you would want to be part of, we would like to hear from you.

Submit an Expression of Interest

Partnership FAQ

Who owns the finished music video?

Original Sing retains the master, publishing and finished video rights. Individual and family partners receive full resolution files for their own use. Brands receive a usage licence for their channels for the agreed term.

Who directs the video?

A production house, chosen together with the partner.

What does production cost?

Production is scoped and quoted by the production house we agree on together, and is paid separately from the partnership fee. Cost depends on cast, locations and scale.

Can we commission a song?

No. Songs are written and released independently, before any partnership begins. Partnerships are for the official video only.

Do you work outside Mumbai?

Yes. Travel and location costs are built into the production scope.

Only want to use a song in your own project? See Licensing.