Non-exclusive licenses for brands, films, and institutions
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Per Song · Non-Exclusive · Terms by Use Type
| License Type | INR India | USD Intl. | INR India | USD Intl. |
|---|---|---|---|---|
| Brand Campaigns | ||||
| Regional | ₹25,000 | $500 | ₹75,000 | $1,500 |
| National | ₹1,00,000 | $2,000 | ₹2,50,000 | $5,000 |
| Global | ₹5,00,000 | $10,000 | ₹10,00,000 | $20,000 |
| Films | ||||
| Short / Independent | ₹15,000 | $300 | ₹50,000 | $1,000 |
| Regional Theatrical | ₹50,000 | $1,000 | ₹1,50,000 | $3,000 |
| National Theatrical | ₹1,50,000 | $3,000 | ₹4,00,000 | $8,000 |
| Global Theatrical | ₹3,00,000 | $6,000 | ₹8,00,000 | $16,000 |
| TV, OTT & Web Series | ||||
| Regional | ₹75,000 | $1,500 | ₹2,00,000 | $4,000 |
| National | ₹1,50,000 | $3,000 | ₹4,00,000 | $8,000 |
| Global | ₹3,00,000 | $6,000 | ₹8,00,000 | $16,000 |
| Schools / Education | ||||
| Single Institution | ₹15,000 | $250 | ₹35,000 | $600 |
| National / Multi-Branch | ₹50,000 | $1,000 | ₹1,00,000 | $2,000 |
Your license covers 12 months from signing. Renew annually to keep the campaign running.
Once your film or episode is released with our music, the license lasts for the lifetime of that production. No renewals, no expiry.
Your license covers institution-wide use for 12 months from signing. Renew annually to continue.
The rates above are non-exclusive. For brands that want a song all to themselves, we offer two levels of exclusivity.
Your industry, your song. No competing brand in your category can license this track for the duration of your term.
Starting at 2x the non-exclusive rate
One brand. One song. From the date of signing, no new licenses will be issued to anyone, for any use.
Starting at 3x the non-exclusive rate
Licenses issued prior to an exclusivity agreement remain valid. Full disclosure of any existing licenses is provided before signing.
Only one brand makes the cut.
Brand campaign and education licenses run for one year and can be renewed annually. Film, TV and OTT licenses are perpetual within the production, so your project carries the music for its lifetime.
All songs shall be delivered in MP3/WAV format, and videos in MOV/MP4 format (4K/HD as available) for maximum flexibility in production.
Yes. Commercial licensing includes rights for digital platforms, social media, streaming services, and broadcast. On YouTube, your campaign videos are allowlisted once live so they run claim-free. Please allow up to a week for clearance to apply, so we recommend uploading ahead of your go-live date. Ownership of the song and music videos always remains with Original Sing.
Yes. Category exclusivity blocks competing brands in your industry from licensing the track. Full exclusivity means no new licenses are issued to anyone from the date of signing. Both are priced as a multiple of the non-exclusive rate and negotiated per partnership.
Existing licenses remain valid until they expire, and we disclose them before any exclusivity agreement is signed. Brand campaign licenses run on 1-year terms, so a track typically becomes fully exclusive within a year of signing.
Ready to license emotionally resonant music for your project?